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  1. ELIGIBILITY: The “Fireball Friday” Sweepstakes (“Promotion”) is open only to legal United States residents residing in the fifty (50) United States or the District of Columbia who are 21 years of age or older at the time of entry. Employees, directors, officers, and agents of Sazerac Company, Inc. (“Sponsor”), participating vendors (if any), alcohol beverage retailers, alcohol beverage distributors, their respective parent companies, divisions, dealers, distributors, affiliates, and subsidiaries, and their respective participating advertising, promotions, and public relations agencies and all other individuals/entities associated with this Promotion as well as members of their immediate families and/or those living in the same household as such individuals are not eligible to enter. The Promotion is (a) governed by these Official Rules, (b) void where prohibited or restricted by law, and (c) subject to all applicable federal, state, and local laws and regulations. By entering, you agree that you have read and consent to be bound by these Official Rules and Sponsor’s privacy policy, available here. Eligibility is conditioned on the acceptance of these Official Rules and Sponsor’s privacy policy at time of entry.

  2. HOW TO ENTER: The Promotion begins on July 1, 2019 at 12:00 PM Eastern Standard Time (“EST”) and ends September 26, 2019 at 11:59:59 AM EST (“Promotion Period”), and is designed to give eligible entrants the opportunity to win Prizes in accordance with these Official Rules. The Promotion Period consists of twelve (12) weekly drawings (each, a “Weekly Drawing” and collectively, the “Weekly Drawings”) to award “Weekly Prizes” (as defined below) from among all eligible entries received as of the end of each Weekly Drawing period and a final drawing (the “Final Drawing”) to award the “Final Prizes” (as defined below) from among all eligible entries received throughout the Promotion Period. Non-Winning entries WILL roll over to subsequent Weekly Drawings, if any and to the Final Drawing. The Weekly Drawing Periods will take place as follows:

    Drawing # Start Date at
    12:00 PM EST
    End Date at
    11:59 :59 AM
    EST/Mail In
    Postmark By Date
    Mail In Receive
    By Date
    Drawing Date
    1 7/1/19 7/5/19 7/11/19 7/12/19
    2 7/1/19 7/12/19 7/18/19 7/19/19
    3 7/1/19 7/19/19 7/25/19 7/26/19
    4 7/1/19 7/26/19 8/1/19 8/2/19
    5 7/1/19 8/2/19 8/8/19 8/9/19
    6 7/1/19 8/9/19 8/15/19 8/16/19
    7 7/1/19 8/16/19 8/22/19 8/23/19
    8 7/1/19 8/23/19 8/29/19 8/30/19
    9 7/1/19 8/30/19 9/5/19 9/6/19
    10 7/1/19 9/6/19 9/12/19 9/13/19
    11 7/1/19 9/13/19 9/19/19 9/20/19
    12 7/1/19 9/20/19 9/26/19 9/27/19
    Final 7/1/19 9/26/19 10/3/19 10/4/19

    There are two (2) ways to enter:

    a. Text Message: Using an SMS-enabled mobile device, an entrant must send a text message stating FIREBALLFRIDAY (“Keyword”) to the short code 555888 (“Short Code”). Once the text message is received, the entrant will be sent a reply text message asking the entrant to submit his/her date of birth in the following format: “mmddyyyy”. Upon receipt of a valid date of birth and the Keyword, an entrant will automatically receive one (1) entry into the Promotion (“Text Message Entry”). Only Text Message Entries to the Short Code with the valid Keyword and valid date of birth will be accepted as a valid Text Message Entry. All Text Message Entries must be received by Sponsor or its authorized designee within the Promotion Period. NOTE: Proof of text message submission does not constitute proof of delivery or receipt of the text message.

    IMPORTANT: By texting the Keyword to the Short Code, you are consenting to receive up to two (2) reply text messages per entry regarding the Promotion. Consent is not a condition ofentry. Your text is your electronic signature agreeing to these Official Rules and to giving electronic written consent. Participants must have a mobile phone with text messaging capabilities to enter by text message. Participants entering this Promotion via text message may incur a standard text message charge from their wireless service provider for each message sent and received. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. A participant may, at any time, choose to not receive further text  messages by sending an opt-out text message stating “STOP” to the Short Code. If a participant sends an opt-out text message, he/she will be sent a reply text message, which will confirm that he/she has been unsubscribed and will receive no further text messages. For help, text the word “HELP” to the Short Code. Each Text Message Entry must be manually key-stroked/entered by the entrant.

    b. Mail-in: An eligible entrant may hand write his/her complete name (no initials), valid email address, street address (P.O. Boxes not accepted), city, state, ZIP code, telephone number, the Keyword, and date of birth (MM/DD/YYYY) on a 3ó” x 5” card (“Mail-In Entry”) and mail it with sufficient postage to: Fireball Friday Sweepstakes Entry, CCM, 11 E 47TH ST, New York, 10017 to be postmarked within the Promotion Period and received on or before October 3, 2019 to be eligible. No responsibility is assumed by Sponsor for lost, late, illegible, incomplete, mutilated, stolen, postage-due or misdirected mail. No photocopied or mechanically reproduced entries will be accepted. Mail-In Entries must be legibly handwritten. Mechanical reproductions, postage-due Mail-In Entries, or Mail-In Entries sent in excess of the entry limit set forth below will not be accepted. Mail-In Entries received without a verifiable and legible return address, without the Keyword, without a valid date of birth and/or without a valid telephone number will be deemed incomplete and not valid entries.

    Limit one (1) entry per person/mobile telephone number during the Promotion Period, regardless of method of entry. If more than one (1) entry is received from the same person and/or telephone number, only the first entry received may be considered valid.

    Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected entries, all of which are void. Each potential winner may be required to show proof of being the authorized individual account holder of the text message account associated with the winning entry. It is solely the responsibility of the participant to notify Sponsor in writing if he/she changes his or her mobile phone number or contact information during the Promotion Period. Proof of submitting an entry does not constitute proof of delivery or entry. All entries become the property of Sponsor and will not be returned to participant. Use of multiple phone numbers, email addresses and/or mailing addresses, and/or the manipulation of such information, for the purpose of obtaining more than the stated number of entries, is prohibited and such persons will be disqualified, and all entries deemed invalid and any prize won shall be forfeited. Sponsor’s computer is the official Promotion clock. Message and data rates may apply for entries submitted via mobile devices.

  3. RANDOM DRAWINGS: On or about each of the dates indicated above, the potential Weekly Prize/ Final Prize (as applicable) winners will be selected in a random drawing from among all eligible entries received in accordance with the deadlines indicated. If any, the sum of all non-claimed Weekly Prizes remaining from the Weekly Drawings will also be pooled together and selected in the Final Drawing. Drawings will be conducted by Sponsor’s representative or designee, whose decisions shall be final and binding in all respects. Potential winners will be notified by text and/or telephone as determined at the sole discretion of Sponsor or Sponsor’s designee and directed to an official Fireball website where they will be required to check relevant boxes confirming compliance with these Official Rules including the completion of an Affidavit of Eligibility by supplying their full name, valid email address, date of birth and the telephone number used to enter the Promotion, provide consent for a Liability Release and (except where prohibited) Publicity Release and any 0ther requested documents to be confirmed by the potential winner or the prize will be forfeited in its entirety, at the Sponsor’s sole and absolute discretion. Failure to select all required boxes within the stated time period (the following Thursday by 11:59:59PM EST, 150 hours after potential winner notification is initiated) will result in forfeiture of winner’s right to claim a prize.

  4. PRIZE(S): There will be 2,784 Prizes awarded as outlined in the charts below:

    Weekly Prizes:

    The following will be available for each Weekly Drawing:

    Prize Description Number of
    Number of
    Virtual Payment 180 $15.00
    Virtual Payment 20 $25.00
    Virtual Payment 12 $50.00

    For the Final Drawing:

    The following will be available in the Final Drawing

    Prize Description Number of
    Number of
    Virtual Payment 200 $15.00
    Virtual Payment 24 $25.00
    Virtual Payment 16 $50.00

    Total ARV of all Prizes: $50,000.

    Odds of winning a Weekly Prize depend on the number of eligible entries received as of the end of each Weekly Drawing period. The odds of winning a Final Prize depend on the number of eligible entries received as of the end of the Promotion Period. Any Prize details not specified above will be determined by Sponsor in its sole discretion. Limit of one (1) prize per person/household throughout the Promotion Period.

  5. CONDITIONS OF PARTICIPATION: Prizes are not transferable. Taxes on Prize are sole responsibility of winner. No Prize substitutions or cash redemptions allowed, except by Sponsor, who may substitute a Prize of equal or greater value if advertised Prize becomes unavailable. Sponsor shall not be held responsible for any delays in awarding a prize for any reason. Entry into this Promotion constitutes entrant’s agreement to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Promotion. In the event that any prize notification message is returned as undeliverable or if no response to the prize notification message is received within the time period stated or if the potential winner is found ineligible or does not comply with these Official Rules, the prize will, in the Sponsor’s sole and absolute discretion, be forfeited and rolled over into the Final Drawing. If a confirmed winner forfeits a prize for any reason after confirmation, no alternate winner will be selected until the Final Drawing. If, despite reasonable efforts, a potential winner of a prize in the Final Drawing does not respond within the time frame specified, or if a prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners of each prize available in the Final Drawing in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed. In no event will more than 2,784 Prize(s) be awarded. If, for any reason, more than one (1) prize notification is sent (or more than one (1) claim is received) per prize, Sponsor reserves the right to award the prize  through a random drawing from among all eligible prize claims received. Failure by the Sponsor to

    enforce any provision of these Official Rules shall not constitute a waiver of that provision. By accepting a prize, each entrant agrees to allow Sponsor the right to use his/her name, photo and likeness, voice recording, video images and all related footage, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered worldwide including but not limited to television (including live television), radio, and on the Internet, without notice, review or approval and without additional compensation except where prohibited by law.

  6. RELEASE: By participating in the Promotion, entrants and winners agree to release Sponsor, participating vendors (if any), and each of their respective parent companies, subsidiaries, affiliates, related companies and advertising, promotion and public relations agencies, and each of their respective officers, directors, employees and agents (“Released Parties”) from any and all liability, loss or damage of any kind arising out of or in connection with their participation in this Promotion or with respect to awarding, receipt, possession, use and/or misuse of any Prize. The Released Parties are not responsible for any typographical or other error in the printing of the offer, administration of the Promotion, or in the announcement of the prize. An entrant may be prohibited from participating in this Promotion if, in Sponsor’s sole discretion, it reasonably believes that the entrant has attempted to undermine the legitimate operation of this Promotion by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other entrants, Released Parties, or associated agencies or entities.

  7. DISPUTES: Except where prohibited, entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Promotion or any Prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Kentucky. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Kentucky, without giving effect to any choice of law or conflict of law or conflict of law rules (whether of the State of Kentucky or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Kentucky.

  8. ELIMINATION: Any false information provided within the context of the Promotion by any entrant concerning identity, postal address, telephone number, ownership of right or noncompliance with  these Official Rules or the like may result in the immediate elimination of the entrant from the Promotion.

  9. WAIVER: Entrants hereby waive all rights to: (i) claim punitive, exemplary, special, incidental, indirect and consequential damages and any other damages (whether due to negligence or otherwise), other than for actual out-of-pocket costs; and (ii) have damages multiplied or otherwise increased.

  10. LIMIT OF LIABILITY: Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion via mobile phone or otherwise. If, for any reason, the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, act of God, or any other causes which corrupt or otherwise affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion or any portion thereof at any time, and for any reason without further obligation or advance notice. Sponsor reserves the right, but does not have any obligation, to select winners from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any individual who tampers with the entry process or the operation of the Promotion or acts in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Further, the Released Parties are not responsible for any undelivered text messages or e-mails, including without limitation, e-mails or texts that are not received because of an entrant’s privacy or spam filter settings that may divert any winner notification or other Promotion related e-mail or text to a spam or junk folder.

  11. CAUTION: Any attempt by an entrant to deliberately damage any associated website or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such entrant to the fullest extent of the law.

  12. SEVERABILITY: If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.

  13. WINNERS’ LIST: To obtain a list of the names of the winners, mail a self-addressed, stamped business-sized envelope to Fireball Friday Sweepstakes Winner’s List, CCM, 11 E 47TH ST, New York, 10017. Winners List requests must be received by Jan 10, 2020.

  14. SPONSOR: Sazerac Company, 3850 N Causeway Blvd, Suite 1695, Metairie, Louisiana 70002 USA.

Fireball is a registered trademark of Sazerac Company, Inc.

DISCLAIMER: Sazerac Company is the sole sponsor of this Promotion.



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